History of herb lubalin

In his 40-year career, from 1939 to 1980, Herb Lubalin (father son of Russian immigrants and mother daughter of German immigrants, 1918 - 1981) revolutionized the American editorial and advertising style.

Herb lubalin famous works

His ideas led designers to change their approach to typography, through what he called "graphic expressionism": "the use of typography or lettering as a creative means of expressing an idea, to elicit an emotional response from the viewer...

and not just a mechanism for assembling letters on a page".

At the time, no one deigned to have fun with letter drawings, as had been done at the beginning of the 20th century. His way of considering words as images shook up the orderly and regulated vision of modern Swiss graphic design, which had been used until then and especially since after the First World War.

From lettering to graphic magazines

In high school, Herbert Frederick Lubalin (pronounced lou-ba-line) shows no signs of a penchant